Motive Bison (2012)
The pickup truck market space is huge in the automotive industry and being born and raised in Alberta Canada you won't find another more truck saturated market. With this design I found that pickup packaging lends itself well to incorporating the newest compact efficient powertrains and fuel storage. I also wanted to showcase our design abilities and diversity. I used aggressive bevelled forms and wedge profiled panels to create this provocative design. The Bison is a vehicle that shows pickups can be dynamic and exciting vehicles too.
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Ideation side profiles
Exploration Photoshop render
Exploration Photoshop render
Initial package
Revised package
3D Render - Raw bio-composite
3D Render - Raw bio-composite
3D Render
3D Render
3D Render
